Strategy
Our brand strategy defines what we stand for and our shared
ambition. It guides how we craft every product, service, and piece of
visual or verbal communication for our customers.
Our strategy should never be used as marketing copy – it is intended
to be internal-facing only.
Brand purpose
Our brand purpose succinctly explains why we exist and what the
core pursuit of our brand is.
Our brand purpose succinctly explains why we exist and what the
core pursuit of our brand is.
Brand Vision
Our brand vision is to be a champion in South Asia that serves the
needs of over 100 million customers and businesses by 2030. To
accomplish this we want to achieve the following:
Our brand vision is to be a champion in South Asia that serves the
needs of over 100 million customers and businesses by 2030. To
accomplish this we want to achieve the following:
Cultural impact
Opening up commerce to 500 million people across South Asia.
Emotional benefit
Encouraging people to explore a world where anything is possible and opportunities are endless.
Product Truth
Giving customers access to the widest assortment of goods and services from around the world and giving sellers access to customers across South Asia.
Brand idea
A brand idea is the succinct expression of a brand’s overarching
narrative and essence that holds everything together and inspires
compelling creative.
A brand idea is the succinct expression of a brand’s overarching
narrative and essence that holds everything together and inspires
compelling creative.
Brand manifesto
Imagine a place that has everything you could possibly ever want or need. In shapes, sizes and colours that you’ve never seen before.
A place that inspires you with all that is new and interesting.
Opening up a world of endless possibilities to explore. Passions to be deepened, newfound hobbies to be uncovered.
A place that entertains you, moves you and connects you.
To sellers far and wide.
That’s full of personal recommendations.
That helps simplify your day.
An immersive experience where you shop for products along the way. And they will arrive at your door the very same day.
Welcome to our world, you’re welcome to stay.
Brand Behaviours
Brand behaviours guide how we (our people and our brand) behave
out in the world. They should qualify, add depth and give clarity to
our brand idea and manifesto.
Brand behaviours guide how we (our people and our brand) behave
out in the world. They should qualify, add depth and give clarity to
our brand idea and manifesto.
Make it Personal
We recognise that everyone is different and people have their own passions, personalities, and preferences. While our algorithms personalise the app experience, we make the holistic customer experience personable, with memorable touches and tools that help build lasting relationships with customers and sellers alike.
Continuously
Innovating
We don’t stop. We relentlessly pursue excellence in everything we do. We are constantly finding ways to enhance the experience and spark people’s innate curiosity to explore more and do more. As what’s possible evolves, we lead the way, with technology, experiences, and tools that help people discover and realise new possibilities, from wherever they are.
Generosity
of Spirit
When it comes to how we work at Daraz, we think holistically about the broader opportunity in front of us and communities in which we operate. We focus on building a better eco-system for all, anticipating needs and creating initiatives like Daraz University and Daraz Rise, ensuring that together, we all rise.
Deliver on our Promise
We do what we say we’re going to do. It’s who we are as people and it’s a commitment we make to our customers and sellers alike. It might not always be easy and we might have to move mountains to make it happen, but make it happen we do. We are renowned for our service delivery and known as a someone who can always be counted upon.