Iconography

Our icons are functional assets to communicate
and instruct clearly throughout our product.

Anatomy

Two colour

Our icons can be made of two colours, a bright colour and a dark
colour. This gives the icons a sense of dimension and helps clarify
their purpose and meaning.

One colour

There are single color versions of our icons, positive and negative. The
following guide provides the correct color pairings to ensure legibility
and accessibility.

Misuse

Please avoid the following treatments when creating and using
iconography assets for Daraz.

Do not tint our icons

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Do not add too many details to icons

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Do not stretch or distort icons

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Do not colour icons with non-approved colour pairings

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Do not use more than 2 colours in an icon

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Do not outline or apply effects to icons

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In use

The following examples show effective applications of our
photographic style.

Brand Guidelines

To view the Daraz brand guidelines visit this page on a desktop browser.