Discover the new

Daraz brand

Welcome to the new Daraz brand. These guidelines will help you understand what we stand for, and provide everything you need to ensure our brand looks and sounds its best.



Below you will find all the core elements that make up our brand system.

Brand Architecture Strategy Logo Sub-brands & Categories Colours Typography Graphic shapes Layout Illustration Photography Tone of Voice Iconography Applications Motion Layout Generator

Daraz
downloads

All the assets you need to start designing for Daraz can be found here.

All of Daraz’s brand features are proprietary. If you opt to use any trademarks, logos, designs, and/or other brand features, you acknowledge your acceptance of the terms in the brand guidelines.

Logos Sub-brand lockups Categories lockups Colour palette Fonts Graphic shapes Grids and sample layouts Sample icons Avatar illustrations

Brand Guidelines

To view the Daraz brand guidelines visit this page on a desktop browser.